The screenshots below are from its research platform.
Scientia operates the research platform FinTech Insights, which analyzes over 100 incumbent and entrant providers in the UK and the US, identifying what features they offer, providing videos of those features at work, and scoring the friction of capabilities. This year, we’ve teamed up with Scientia to offer even more data. Like what you’re reading? Click here to learn more about Insider Intelligence’s leading Financial Services research. Digital and product leaders use this data to see how their app stacks up, to inform and justify investments in unproven features, and to spotlight demand by key customer segments.
Our team surveys consumers on the value they place on each and every feature, rewarding banks with points proportional to the level of consumer demand if they offer the features. Through our benchmarking studies, Insider Intelligence consults with digital leaders to identify around 50 of the most important emerging features that UK banks could offer every year. I’ve spent my career benchmarking digital features, and I’ve come to learn that innovative features that customers love fit at least one of three boxes: rarity, utility, and novelty. A great way to do that is by investing in rare mobile features that distinguish one app from another to woo mobile-minded customers, like the 90% of Gen Zers who were already using digital banking pre-pandemic, per the UK Office of National Statistics. To stay relevant, banks need to carve off a slice of the 3.7 million UK customers who will open accounts digitally with incumbents this year.
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